These days if you want to be a successful business then you need to build a presence on different social media platforms. If you are venturing into entrepreneurship you need to be aware of this fact and you need to make sure you adhere to it and make accounts for your company on social media websites especially on Facebook and Twitter.

A lot of times companies will make social media accounts but fail to update them which can cause a lot of problems. Hence it is better to make sure you constantly update your social media to keep users engaged. Your social media presence will also serve as a reminder for customers about your business.

Here are some ways you can keep your social media presence active:

  1. Hashtags

The first thing you need to do is come up with a hashtag for your business. You need to encourage customers to use the hashtag as well since the hashtag will consolidate all the posts about your product in one place. Make sure the hashtag is unique, easy to remember and use. This will serve as a kind of tagline for your company as hashtags are unofficial taglines of sorts.

  1. Ask Opinions

You should upload statuses and pictures asking people questions. What would they like to see next? Do they like the current product? This way your customers or potential customers will engage with the page and look at your products. Getting user engagement is very important since it makes a huge difference to your following and eventually your product or service’s popularity.

  1. Recognize Holidays

You need to make posts recognizing different holidays and wish people regarding them. Make sure the graphics you attach have your branding and logo on them so people associate your brand with the wish. This will increase their goodwill towards your company. And generally just make people happy.

  1. Behind the Scenes

People love to know the faces behind a company. This makes them feel connected with the brand. Make sure you add pictures of your staff and yourself so that it feels more humanized and people can associate faces to your company. It always makes other people feel better to know that they are purchasing products from actual humans than a big corporation.

Social media marketing and presence should be included in your business plan as a priority since they are very important.


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